Lego figured the kids that bought their Star Wars fighter couldn’t read so well; so they made the instructions into a movie. Just kidding, they could probably read but Lego wanted to take toy assembly to the next level. In 1998, LaunchDM built this fully interactive instruction demonstration for children ages 8 and up. To test it we gave our biz dev guy a new box of the Star Wars fighter and a link to the demo. It worked; he built his model, and had extra time so he could learn to read!