Carpenter, a worldwide leader in specialty alloys production and materials innovation, wanted to seamlessly integrate a touch-friendly display screen into their pre-existing trade show booth. We worked with the booth fabricators to determine best screen placement for touch interaction and created engaging content for that display for users to self-operate. By tapping through a simple navigation, an attendee can swipe through summary demos, videos, spec sheets, charts and much more. The display acts as a passive 24/7 salesperson to attract and retain attendees in the booth for longer dwell times. The demo was constructed so that with minimal tweaks, it could be customized for Carpenter trade shows throughout the year. Kinda an 8-for-1 “blue-light-special.”
