The best kind of website is one that accommodates the needs of your visitors. That seems obvious, but it’s a rabbit hole. Everything matters, from font size to color palettes to even something as minuscule as how much white space there is on each page.
Qualified eCommerce developers in Phoenixville, PA, are equipped with the skill sets, training, and industry expertise needed to effectively implement the right design features that digitally transform your entire site structure, framework, and appearance. Finding partners dedicated to aligning your brand with best fit solutions is a challenge in itself, especially with a market so inundated with companies proclaiming their services to be the best.
So what makes LaunchDM different? History. Real-world experience. Industry-leading professionals from both creative and technical backgrounds. Building an effective eCommerce website, whether it’s from the ground up or as a renovation of an existing property, relies on more than a company that offers the lowest price. A quality framework that enables customer interaction with your products and services and implements organic growth strategies designed to drive traffic to your domain comes from a company that cares about your site. Passion and expertise produce quality deliverables, and both are qualities LaunchDM has in abundance.
Making a Brand-Specific Site
Visitors should have an idea of how to navigate your site from the get-go. With how widely used the internet is, 95% of your traffic will have an innate concept of how a site should function, and even without expertise in site design, they’ll understand where and when mistakes are made. This could arise in any number of ways, such as:
- Pages taking too long to load
- Broken links
- Cluttered design
- Confusing layout
- Ineffective search functionality
- Lack of content
- Bland aesthetic design
Detail orientation is critical in designing a high-functioning website capable of attracting and converting leads daily. Not only that, but your brand needs to be consistently represented throughout every aspect of your site. Our eCommerce developers are extensively trained to avoid these mistakes while incorporating your brand’s unique persona and offerings seamlessly.
Making Use of Best Practices
The quality of a site starts in the details. Enabling interaction while guiding users through relevant and high-value sections of your site should feel fluid, natural, and unconscious. Users should never realize that they’re being led through the different parts of your domain.
Focus on Simplicity
Too many graphics, walls of text, and oppressive colors dissuade interaction. Keep your pages simple, carefully spacing out where graphics are placed and use a legible typeface.
Visual Hierarchy
Images, colors, text, and other elements should guide visitors first to examine the important aspects of your site. Using a visual hierarchy highlights salient passages, providing context and motivation for users to take action and interact with sections like CTAs or Add to Carts.
Stay Consistent
Your pages should bleed into each other even as visitors click through links. Maintaining consistent imagery, background, colors, layout, and other elements keeps experiences from being disrupted.
These are only a few examples of the practices our eCommerce developers in Phoenixville. PA implement while designing the ideal site for your company. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.
