So, your business in Philadelphia is looking for the most competent SEO consultants and internet marketing experts to boost your sluggish traffic and elevate your site in the search rankings. How do you go about finding the right firm?
The digital landscape is growing more complex by the day. Most businesses – whether they are small mom-and-pop shops or huge global conglomerates – find it virtually impossible to master every platform, tool, tracking mechanism, nuance and strategy in order to succeed on the Web.
With so many options and outlets available, what’s the best way to reach your audience? Could Search Engine Optimization (SEO) help? Is it time to optimize your mobile site for local searches? Should you implement a paid search (PPC) campaign? Are your prospects using social media channels? How will you track the results of your efforts?
Unless you’re an expert, it can be hard to tell if you are driving qualified traffic to your website, converting real leads, or developing any long-term relationships with your target audience.
LaunchDM works across all mediums and has an exceptional mixture of technical expertise and artistic aptitude. As SEO specialists, we can implement and track a variety of innovative strategies that will allow you to see what’s working, what’s not, and what needs to be changed.
Since 1997, we’ve implemented cost-effective solutions for clients around the world, including Sovereign Bank / Banco Santander (the largest European bank and one of the largest in the world), Sweet Street Desserts, Giorgio Mushrooms, Jonathan Green, Inc. and US Boiler, to name a few. Many of our clients have enjoyed increases of 50% to 600% in their search engine traffic– and that’s just in one year!
Top Qualities of a Great SEO Consultant
Before you hire an SEO firm, here are some important qualities to look for:
- Experience: A good SEO consulting firm should have a portfolio that demonstrates the successes their clients have experienced as the result of their work. Ask for references and find out if those clients are happy. Look also for evidence that the agency’s staff consists of highly qualified personnel with experience in internet marketing, psychology, the social media landscape, web analytics, web design and development, customer service, sales, business models and more.
- Knowledge: You’ll want experts with a comprehensive understanding of technical SEO (site structure) as well as the many available techniques for optimizing your site online and offline. They should perform a comprehensive analysis of your site and be able to recommend solutions. They should be on top of all current search engine ranking signals and algorithms. You ultimately want a firm with the skills to help you convert the new visitors they attract to your site into customers.
- Ethical: Too many businesses are taken in by firms that promise more than they can deliver. Beware of consultants who offer guaranteed top placements in organic search results. Beware of firms that employ unethical (“black hat”) SEO techniques to get quick results. This could cause your site to be penalized or banned from the search results completely. Also look for a firm that constantly measures the effectiveness of their efforts and is transparent about sharing the results with you.
The experienced SEO consultants at LaunchDM can create a winning strategy for your Philadelphia-based business. Call us today at (610) 898-1330 for a free consultation with our search engine marketing team.