Have you been relying on word-of-mouth as your sole source of new patients? It’s time to reconsider! Dentists can greatly enhance the visibility of their businesses with well-designed websites and comprehensive long-term marketing plans.
The internet is definitely no longer a “trend.” As of January 2014, 87% of American adults use the internet on a regular basis. Whether they’re accessing it on a desktop computer, laptop, tablet or smartphone, their usage continues to grow. If you don’t have a website, or have one that looks tired and outdated, you are taking yourself out of the game.
LaunchDM can help you capitalize on today’s growing trends in interactivity, rich media, mobile and more.
We have a proven track record of providing beautiful front-end designs and innovative technical back-end programming to create engaging websites that will help you identify new opportunities for attracting patients.
We have designed websites and comprehensive marketing strategies for many dental practices in Reading and throughout Berks County, including Penn’s Commons Dental Group, Joseph E. Blackburn, DMD, and Berks Oral Surgery.
If your old, hard-to-maintain website is desperately in need of a facelift, our responsive designs can optimize your site for the handheld tablets and smartphones that are now part of your visitors’ daily lives.
The bottom line is that your competitors are already marketing their practices online. Not having a website puts you at a disadvantage. The notion that word-of-mouth advertising from your existing patients to their family and friends will be enough to generate new business is a far less effective strategy than it was only a decade ago.
Here are several reasons why any business, including a medical or dental practice, should have a website and a well thought-out online marketing strategy:
- Your Business Will Be Open 24/7 – Your website never takes a vacation or calls in sick. People can access it 24 hours a day and 7 days a week to find out about you, your practice and the services you offer. You can enable them to do even more, such as schedule appointments and pay their bills online, by taking advantage of LaunchDM’s secure software solutions.
- You Won’t Be Invisible – According to Pew Research Center statistics, 72% of internet users say they looked online for health information within the past year and 52% of smartphone owners use their phones to look up health or medical information. If you don’t have a website, it will be nearly impossible for internet users to find you and learn about your practice.
- You Can Measure Your Results – You won’t find many forms of advertising that let you measure your ROI, but the state-of-the-art analytics we use can help you track the traffic to your website as well as what visitors do while they’re there. You’ll be able to compare the number of new leads to the number of new patients making appointments and see the results of your efforts.
- You Can Manage Your Reputation – 3 – 4% of internet users post reviews online about their experiences with healthcare providers or treatments. Unfortunately, the most vocal people are those with a complaint. If you don’t have a website, you leave no alternative for prospective patients to learn about you other than from a negative review. A website can present your brand the way you want it to be seen, instead of through the words of a couple of unhappy patients.
Do you need a website? Absolutely! LaunchDM helps dentists and other health professionals build effective websites that will give visitors a favorable first impression of your practice. Get in touch with us today to learn more about our affordable solutions.
