Is the website for your Philadelphia, PA business underperforming? There are two ways to improve it. You could learn to do your own optimization, or hire an SEO expert, such as LaunchDM, with the skills to generate real traffic while keeping your website penalty-free.
LaunchDM is an international dynamic media studio that unites our world-class designs with industry-leading code to help companies of all sizes and from all sectors tell their stories in today’s world.
Over the past two decades, our services have earned the trust of clientele across a wide range of industries, including small and large local organizations, Fortune 100/500 companies, and businesses around the globe.
We’re excited by every new project we take on and have delivered unique SEO solutions for discriminating brands, such as Giorgio Mushrooms, US Boiler, Carpenter Technology, Sovereign Bank / Banco Santander (the largest European bank and one of the largest banks in the world), Sweet Street Desserts, and Salesforce, to name a few.
Organic Search
Search engines are powerful because they can provide your website with targeted “organic,” or “free,” traffic. By implementing a well thought-out search engine optimization (SEO) strategy, you can influence where your website and content rank in a given search engine and attract users who want what you have to offer or sell.
SEO can provide revenue and exposure like no other marketing channel, but there’s no single factor that will always produce top rankings. Google, for example, has at least 200 SEO factors and over 10,000 sub-signals that determine where your website will rank on any given day.
If intimidating terminology like “bots,” “bounce rates,” “long-tail keywords,” “black hat” strategies, and algorithms with animal names, like Panda, Penguin and Hummingbird, baffle you, LaunchDM can help you understand the buzzwords and the whole process of SEO that we do so well.
Overdo the SEO and your site may be penalized. Do too little, and potential customers won’t be able to find you. Instead, you need solid SEO that is meticulously implemented both online and offline to drive big results. We offer a unique approach to SEO that blends research, science, art, instinct, and planning that can produce tangible, long-term results for your business.
Of course, there are other components of Search Engine Marketing SEM), such as mobile search optimization, paid search (pay-per-click advertising), conversion rate optimization, and others that can help ensure your success on the Web. Based on your industry, budget and marketing goals, some of them may be more suitable than others for your business. LaunchDM can help you decide.
Paid Search
Paid search refers to paying for your website to appear prominently in search engine results. What you spend will depend on how much you’re willing to pay every time a searcher clicks on your ad. The more you pay-per-click (PPC), the more likely your ad will appear in the search results. You can use this to your advantage, especially if your site is new and hasn’t yet achieved any presence in the search results with your SEO strategy.
LaunchDM has deep roots in paid search; it’s one of our core services. And our reach and knowledge of the marketplace is unrivalled in the industry. We manage a multi-million dollar advertising budget on the Google AdWords and Microsoft Search Advertising platforms for our clients. We can help you develop the right campaigns, the right ad spend, and the right message to get the best results possible.
Mobile Search
Having a mobile marketing strategy is a must today. By 2017, there will be over 219 million smartphone users in the U.S., and users are turning to mobile first for information. This gives your business an amazing number of opportunities to connect with its audience. We can help you fine-tune your mobile strategies to reap the rewards.
Selecting an experienced SEO expert for your business in Philadelphia can help you achieve better placement in Google search results and, in turn, attract more visitors to your website. LaunchDM is a reliable and knowledgeable partner. Give us a call today!
