Virtually any industry veteran understands that traditional marketing practices aren’t having the effect they used to anymore. To understand why, ask your neighbor or your friend about what they think of popup ads or multi-minute commercials every five minutes into the newest episode of their favorite show. The endless barrage of marketing campaigns that have dominated the internet hasn’t made any friends in modern audiences, with more and more adopting adblock solutions and flat out ignoring companies based on the prevalence of their ads alone. The utilization of innovative SEO services in Lower Merion, PA is meant to usher in a new age of audience connection, using techniques that evolve beyond the traditional marketing campaigns many companies are still comfortable clutching onto.
All this isn’t to say that banner ads, commercials, and other forms of marketing are obsolete. What’s apparent is that, while they’re still relevant, they’ve lost their utility to reach certain audiences in a cost-effective way. LaunchDM has another alternative for your company. We’ve spent years carving our own path in the wilderness, developing original and authentic strategies and tool kits capable of doing more for brand presence than traditional heavy-handed solutions. Audiences are more sophisticated now. They want more than just a product being shoved down their throats. We know how to provide that experience.
The Dawn of Content Marketing
The trick of an effective SEO strategy is to make it incredibly easy for your target demographic to find their way to your particular site and incentivize interacting with your domain offerings. Engagement is the second half of the coin, the first being implementing strategies that capitalize on Google’s ever-changing algorithm and hitting the right notes to pique the interest of qualified traffic.
Content marketing exists to increase lead generation and sales growth using new media platforms. Rather than focus on paying out thousands of dollars on campaigns that produce increasingly diminishing returns, content marketing costs 62% less than traditional marketing solutions while generating 300% more leads on average.
Essentially, the concept digs into the root of what up-and-coming audiences expect from brands.. This organic method integrates high-value SEO research and conveys it through a relevant medium pertaining to your audience’s interests. Rather than sell a product, content marketing sells your brand story. It’s selling an experience.
With the introduction of a consistent amount of original content on a regular basis, LaunchDM connects with your audience using material that seamlessly adapts your company’s services into a storyform. The use of editorials, blog posts, white papers, and more presents your brand in a natural way that shows how you can provide a solution to a particular issue. Visitors aren’t told that you’re the answer to their problems, they choose for themselves that you’re the right fit based on insightful, informative, and entertaining content found on your site.
You don’t need to spend a portion of your budget on traditional marketing campaigns. Content marketing leverages SEO organic growth strategies to make your content visual across multiple platforms, including:
- Search engines
- Community websites
- And more.
Content marketing situates your brand as a reliable purveyor of a specific type of service or range of products, establishing a sense of authority. Utilizing the right strategies is challenging, however, especially if you’re inexperienced with advanced SEO solutions. The right SEO services in Lower Merion, PA will do the work for you. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.