The primary function of an eCommerce developer in Levittown, PA, is to craft a website that drives, retains, and converts leads, turning looky-loos into buyers. Visitors who are first interacting with your brand aren’t likely to invest in your products without utilizing website design practices that enable the buying process.
From deploying the SEO strategies that help your company reach your target audience to implementing an immersive site experience, the best ways to increase brand presence, annual ROI, and organic traffic ratings are with the assistance of a company possessing vast web development knowledge and real-world experience.
Selling your products and services online needs a framework that encourages interaction, drawing users through multiple pages across your site based on their preferences and interests. Like in any retail space, catering to the customer’s needs through informative product pages, integrated navigation flow design, and key features, such as a shopping cart function, contribute to a premium customer experience.
LaunchDM approaches eCommerce site design from a customer-centric perspective, combining the expectations and goals of your business with insights into the culture, behavior, and preferences of your target audience.
Best Practices for eCommerce Site Design
The platform your site is published on has a significant impact on the complexity of your overall presentation, dictating how functional it is, the number of tools at your disposal, and how flexible the infrastructure can conform to your needs. Many companies find that their current host doesn’t provide the right tools and resources for realizing the full potential of their site, which leaves one option: migration.
LaunchDM offers expertise with virtually any eCommerce platform, though we specialize in leveraging WooCommerce for optimal value. Whether you’re interested in moving to a new cloud host or need renovation on your current framework, our website design services will deliver a beautiful website that prioritizes bringing a superior interactive experience, optimize organization and site processes, and tell a story consistent with your brand.
But what goes into designing the ideal website?
You have a lot to offer, but overwhelming your visitors is counterproductive. If you plug every offering, product, service, graphic, video, and link onto your front page, the resulting calamity will confuse and drive away interested parties. Keep your pages simple, especially your landing page, and utilize blank space in conjunction with concise, impactful content to guide visitors to their desired destination.
From the very moment a new visitor winds up on your page, they have a pre-established expectation of how your website should function. Interaction should be intuitive, navigation should be seamless, and every page should be well-designed and attractive. Is your site easy to use? Making adjustments to enhance user experiences goes a long way toward converting visitors into brand advocates.
Invest in High-Quality Content
You’re trying to sell things. If you’re using basic stock images that don’t use your brand’s image and generally give off a lifeless, flat appearance, no one’s going to be impressed. Videos, graphics, images, interactive features – anything that establishes credibility through relevant, high-impact collateral directly benefits your sales conversion ratings.
Providing top-quality website design services takes a company that’s progressive, detail-oriented, and passionate about its work. LaunchDM employs industry-leading eCommerce developers in Levittown, PA, ensuring you receive unimpeachable work that leverages the best that both our organizations can offer. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.