There’s that word, strategy, but with the term “digital” preceding it you’d think the idea would be crystal clear, but it’s not. Posting articles and social media on the fly is sometimes called “manual marketing” and accordingly, it presents itself as manual labor (for lack of a better term). In previous years, marketing took an outbound approach as businesses bought advertisement packages for television, billboards, newspapers, and magazines; even a preselected email list could be purchased, lending itself to lackluster leads that really only manifested by chance. The scope of marketing has changed significantly over the past 5-10 years, and rather than presenting services to an audience, digital strategy now collaborates with a truly analytical consumer as he or she stays up to date with the latest product trends.
Having a powerful digital lead generation strategy increases potential consumers to your website, secures those contacts, helps to finalize transactions, and encourages perpetual services. Generating leads for your business is now more intuitive and polite thanks to technology and sophisticated platforms, however, taking full advantage of this digital strategy requires effective planning. Here are a few specific examples to get you started:
Anticipatory Content Marketing
Reviewing leads generated directly from content offers positioned strategically on your website allows companies to create appropriate and anticipatory content that answers potential clients’ questions about products and services. While the material itself must appeal directly to the clients’ interests, its medium wields importance as well. Your digital analytics gather data on the attention clients give to material that you provide by measuring how many times it was viewed, where they clicked next, and what was downloaded. Such insight assists your team in deciding what types of content (ie: infographics, videos, blog posts, e-books, or other downloads) benefit your overall goal.
Unique visits offer encouragement, while repeated visits grant empowerment for you to provide better services in a wider variety, catering to different demographics captured through lead generation. Each guest to your website and/or social media, holds potential for exponential growth. A website guest becomes a regular viewer, a satisfied buyer, an enthusiastic sharer, and a loyal part of your business community.
Digital lead generation treats consumers as more than just numbers. By evaluating your metrics, you become much more acquainted with your clients’ buying behaviors, personal tastes, and lifestyle. This enables you to understand and diversify your products and services according to what your buyers are seeking out most.
In a world bustling with mobile apps, digital leads answer questions of how consumers access their information. This allows content developers to produce material that works with a variety of interfaces so more people learn about your particular company through casual browsing and rapid sharing.
As you can see, a digital lead generation strategy not only operates on intuition, but also with anticipatory practicality. The best part? Numbers don’t lie. High level decision making is made easier because company leaders can effectively measure and analyze what is working and what isn’t, then marketing managers can fine tune and tailor digital campaigns to target and reach your intended audience. By deploying a well planned digital marketing strategy, your company is armed to administer extensive campaigns for growth, saving time and resources, as word of your services naturally reaches an enthusiastic audience through effective use of new media platforms.
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