Over 50% percent of your site’s traffic comes from mobile devices. Smartphones, tablets, and other handheld products are an integrated part of our lives and have been for some years now. Ignoring that margin of your audience base limits your brand’s outreach. If a site isn’t optimized to the constraints of a mobile device, then visitors are less likely to continue interacting with your site offerings. Keeping visitors on your domain is the first step in lead conversion. You can’t convert leads into brand advocates without taking audience preferences, behaviors, and mobile device usage into account. If you need to reinvent your site design to incorporate a mobile-friendly approach, you’ll need the help of skilled eCommerce developers in Jersey City, NJ, to realize that goal.
Founded in 1998, LaunchDM has been on the frontlines of digital innovation since the primitive beginnings of the internet. Our experience, growing with an increasingly sophisticated online space, has provided our company with a unique perspective and approach to website development, design, and scaling. Adapting these practices to incorporate mobile technology is a throughline of digital growth that’s been in progress for decades. It’s precisely because of the passion and dedication each team member possesses that enables LaunchDM to deliver superior quality work that goes above and beyond our clients’ expectations.
What Is Mobile-First Design?
Visiting your eCommerce site on a computer browser is the standard for digital interaction. There’s a specific design philosophy that accommodates the use of large screens, cursors, and keyboard utility to suit the mechanics that a particular portion of your audience uses to navigate your offerings. Mobile devices lack most if not all of these features, making interaction challenging if unaccounted for on a smartphone.
Mobile-first design is the idea that your domain site should be translated to accommodate mobile technology’s restrictions, dimensions, and strengths. Your phone might not be able to type as quickly as a keyboard, but what does it have? Touch screen utility. Pocket convenience. Handheld sizing. Incorporating intuitive layouts from the perspective of a smartphone needs a different approach, whether that’s for developing a mobile-friendly browser or building a mobile app from the ground up.
Some key advantages of mobile-first design philosophy include:
- Wider audience appeal
- Prioritized content
- Greater UX responsiveness
- Faster load times
- Simpler coding
- Easy navigation
- Core content focus
- And more.
Mobile-First Roadbumps to Watch Out For
Website success depends on mobile-first design because it’s essentially just user-centric design philosophy in a different medium. The end goal is to enhance the user experience by making interaction seamless, easy, and intuitive. Just like with desktop browser sites, mobile access comes with its fair share of difficulties.
Most of these struggles center around the dimensional restrictions inherent in a phone or tablet. Suffice to say; their screens are just smaller. That means sites that aren’t mobile-friendly will suffer from unfriendly defects. Text will be illegible, media won’t load properly, tap-targets are poorly spaced, and most of the content available will be too hard to interact with meaningfully.
Avoiding these pitfalls and optimizing your website for the mobile crowd starts with enlisting the services of an eCommerce developer in Jersey City, NJ. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.