Online shopping offers a level of convenience that’s become instrumental for maintaining flow and consistency. Physical storefronts are far from obsolete, but online retail that enables the electronic buying and selling of products is, in many ways, just easier for the average consumer. Why make the trip to the store when you can order what you need in the comfort of your own home? However, just like in any brand name store, your website needs to accommodate the needs, expectations, and desires of your target audience. Partnering with the right eCommerce developer in Hazleton, PA, can help give your online retail site the lift it needs to succeed.
Relevance, retention, conversion. The buyer’s journey can be boiled down to many fundamental facets, but the overall goal is straightforward. By making your site relevant to a particular demographic, it pulls in traffic. Your website then has to have engagement and educational value to retain those visitors. In time, once you’ve proven that your products suit their needs and interests, those who interact with your site will be converted into buyers. LaunchDM has curated strategies, techniques, and tools uniquely fitted to amplify the buyer’s journey, systematically delivering results through the steady execution of best practices and proven design methods.
Creating a User-Friendly Environment
Overwhelming new visitors with an onslaught of images, data, offers, and infinitely scrolling tabs is an excellent way to lose your audience. User-friendly design is how you connect with your visitors, and creating a space that’s simple, intuitive, and streamlined for ease-of-use functionality is the way to get there. There’s no better goal for your site than to try and make it as organically engaging as possible.
Splashing tons of graphs, videos, and images across your landing page to try and communicate as much info about your brand as concisely as possible do no favors for your site design. Visitors have a goal in mind, and your page elements shouldn’t be in competition with each other for their attention. Keep your CTA clear and help visitors focus on what’s most important.
Having a search bar at the top of your page is Site Design 101. However, that search bar may not be the most helpful, depending on how extensive your catalog is. Narrowing the search through customizable filters helps bring relevant products to the top of your audience’s searches, yielding more relevant results to their preferences.
You’ve heard it before, and you’ll hear it again: SEO is critical for site growth. It’s how your brand can rank high on search engine pages. A large majority of searches never look farther than the first page of results, so getting top billing is the only way to have a fighting chance for growing your audience base.
No site will continuously be operating at peak functionality. Tastes change, and your current vision might eventually go out of style, or features implemented won’t have the impact you were looking for. Every visitor, click, search, and interaction on your site has value in determining which parts of your eCommerce site work as intended and which don’t. Use that data to your advantage.
Building a successful website isn’t easy. However, working with a capable eCommerce developer in Hazleton, PA, gives your domain a competitive edge. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.