Are you feeling overwhelmed by the ever-evolving digital landscape? Does web design feel like a foreign concept to you and your team? It’s clear that having an effective and modern website is paramount for small to medium sized businesses. Yet, it can be difficult to know where exactly to start when it comes to defining web design scope, developing content, marketing strategically online and managing digital assets. Try as you might, without a comprehensive knowledge of industry-leading web design practices and digital marketing strategies, you’ll find it difficult to take your website from basic to professional. Rather than attempt it on your own, enlisting web design services in Hanover, PA, from a qualified company like LaunchDM may be better for your business.
That’s why LaunchDM is here to help. As a web design agency in Hanover, PA with a team of experienced professionals, we specialize in helping small and medium sized businesses create an online presence that does justice to their business objectives. Our comprehensive suite of services can help you create a website that is both visually stunning and highly functional. We ensure that all our clients receive the best web design and digital marketing services to maximize their online potential.
How Do You Know It’s Time For a Redesign?
No website truly stays evergreen forever. The preferences, trends, and attitudes of web users are constantly changing, so it’s important to stay ahead of the game with regular website design updates. A website that hasn’t had significant updates in over a decade will look sorely outdated compared to more modern sites, and while that may not seem impactful, it leaves a definitive impression on your target audience.
Over time, websites show their wear and tear in more ways than design choices. Your site may have outgrown its original hosting, become increasingly slower as more content is added, or simply become clunky with too many competing elements. If any of these sound like issues you’re currently experiencing, it’s time to invest in a website redesign.
Website Redesign Steps
The first step in a website redesign is to prepare. Changes are coming, and you want to ensure that your most important data, assets, content, and resources are preserved. This also includes preparing your team for the upcoming disruptions to their workflow, working alongside a partner providing web design services in York County for insights, support, and expertise. There’s a lot of work to be done, so let’s break it down into steps:
1. Define Your Objectives
Focus on the business objectives and goals you want to achieve with your website redesign.
2. Analyze Your Audience
Understand who your target audience is and how they interact with your website.
3. Develop A Content Strategy
Strategically plan out the content you need to align with customer needs, wants, and expectations.
4. Design Wireframes
Create an outline of your website structure and features before beginning design and development.
5. Create Mock-Ups & Prototypes
Develop visuals for the entire site that reflect existing branding, as well as any new direction chosen.
6. Test All Features
Make sure all features are functional and tested across multiple devices for accessibility purposes.
7. Launch Your Site
Once all elements are in place, launch your new website and monitor results.
Redesigning your website is a monumental task on your own, which is why LaunchDM is here to help you with your web design in Hanover, PA. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.