Migrating between eCommerce platforms is a time-consuming and delicate process. You’re saddled with the burden of combing through your company’s infrastructure, filtering out what has to be transferred over, and align your new platform architecture to accommodate the unique design of your company’s database, applications, web design, interlinking network, and so on. Hiring a WordPress developer in Ephrata, PA at that point becomes a cost-saving measure rather than trying to hoist the full responsibility of an eCommerce migration on your in-house team’s shoulders.
LaunchDM, as a web development company, specializes in a multitude of marketing and design facets that optimize and elevate your company’s function. Assisting with the platform migration between one eCommerce platform to another is a defining feature we’re proud to stand by. Creating a platform from scratch is one thing, but designing the infrastructure, framework, and outline of a new site that has to seamlessly incorporate an already extant online presence is a patently unique experience. If something doesn’t fit quite right, it can have long-term expensive repercussions, which is why we approach the holistic migration process with the respect, focus, and eye for detail it deserves.
Improve on What You Have
You can take the clean route and plop your suite of services, links, resources, blog, applications, and so on into a brand new, perfectly identical website platform and not have a care in the world. Staying with what’s comfortable is human nature, since it wasn’t faulty it should continue to bring in the same traffic, ranking, and user experience, right?
Well, you’re not wrong, per se. Rather than sticking with what you’ve known, however, you should consider what can be done to improve what you have. Can you redesign your website for a condensed infrastructure emphasizing a streamlined flow of information? Are these applications you’ve grown used to performing the necessary automated tasks needed to properly maintain your site? What about your UI? Is it providing the optimal user experience and ease of access to all your resources?
Asking these questions may not cause inherent realizations about the inherent failings of your original design, but that’s not really what posing these concepts is for. Innovation relies on taking something and elevating it to new levels, improving on extant architecture, products, procedures, etc. LaunchDM is there to lend our expertise, supported by Salesforce resources to deliver an ideal website designed to fit your company’s needs to the letter.
Making a Smooth Migration
There are plenty of chances for hiccups to throw your site transfer out of whack. LaunchDM is capable of both designing the end-point architecture and assisting with the move, but it’s a responsible practice to be familiar with some good tips for ensuring the process goes off without a hitch. Some of the checklist boxes to tick off include:
- Don’t move everything all at once
- Create a 301-redirect map to retain your SEO ranking
- Migrate during low-traffic periods for minimal interruption and downtime
- Thoroughly plan before setting anything in motion
- Be prepared to handle problems at any time
In a perfect world, any given website migration can be safely completed without losing revenue or visibility. Working with an excellent WordPress developer in Ephrata, PA like LaunchDM is the next best guarantee. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.