What is the value of a digital marketing agency in Elizabethtown, PA? Many business owners struggle with this question, trying to determine whether or not hiring an outside marketing firm is the right decision for their company. In today’s world, it’s more important than ever to have a strong digital presence, and many business owners feel overwhelmed when it comes to creating and managing a website, social media accounts, and other online assets. A digital marketing agency can help take the guesswork out of online marketing and help your business reach its target audience efficiently and effectively.
No matter what stage your company is in, whether you’re just starting up or are an established business, LaunchDM can help take your online presence to the next level. We’re a full-service digital marketing agency with a team of experts in SEO, PPC, social media, web design, and more. We’ll work with you to create a customized plan that fits your specific needs and goals. We take pride in our versatility, tailoring every solution to grow your company, connect with your audience, generate more leads, and close more deals.
Let’s Talk About Content Marketing
The central principle behind content marketing is that companies are able to increase their marketing output without overinvesting through publishing specialized original content targeting target focus groups. It’s a means to generate greater audience engagement and feedback while keeping their attention invested in what your company has to offer.
Think about it this way. Let’s say you’re looking for a repair company to fix a hole in your roof. If you’re bombarded with a lot of advertisements claiming to offer the best rates, free estimates, and other basic pieces of information, you’re probably not going to remember any of them. They all blend together because they’re all bland, pitching the same obtrusive advertisements without finding a way to actually engage with you.
Then, suddenly, you’ve found an article detailing a lot of actual information about roofs, providing unique insights, interesting facts, details, and other content elements that appeal to you as a person as well as your needs. The article doesn’t once mention payment plans, promotions, or any other form of advertising beyond simple educational material with a call to action at the bottom.
When compared to its competitors, it’s clear which provider catches the customer’s attention.
Why Content Marketing Is Better Than Traditional Methods
The creation and distribution of targeted content that appeals to the user without pushing a marketing agenda is integral to forming meaningful connections with them without becoming overbearing. Limiting your geographical content to pertain to certain regions ensures that people searching for providers in those areas will be more likely to find your content.
Once you show up, your engaging and entertaining content draws them in and keeps their attention. It helps solidify your status as a credible expert in the field, reinforcing your audience’s trust in your capabilities as a professional and growing your organic traffic rating while reducing bounce rates. All of this is done as a greatly reduced cost to traditional marketing methods as well, costing 62% less while generating up to 300% more leads.
LaunchDM is the right digital marketing agency in Elizabethtown, PA to help grow your company through organic, long-term means. Our expertise with content marketing stems from a dedicated and passionate drive to stay ahead of the curve and deliver superior results. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation