Why should you consider investing marketing dollars in Search Engine Optimization, or SEO, for your business or organization in Dallas, Texas? If you can successfully attract organic search engine traffic, you are acquiring visitors for free. And they are higher-quality visitors because they already want what you’re selling. LaunchDM can help these visitors find you.
SEO can have a huge impact on your business, and the benefits are long-lasting. But the criteria are always evolving, and an SEO strategy that doesn’t constantly keep up with the changes is destined for failure. Topics like long-tail keywords, black hat tactics, and animal-named algorithms like Panda, Penguin and Hummingbird can be bewildering for the average business owner. Investing in an expert may be the best solution.
At LaunchDM, we’ve developed proven protocols that combine strategic on-site optimization techniques with exclusive off-site methods, and can honestly say that our unique approach delivers extraordinary results. If, like most people, you think SEO seems like voodoo, we can help. We love SEO and can help you understand this voodoo that we do so well.
LaunchDM has provided world-class SEO services for companies as large as Giorgio Mushrooms, US Boiler, Carpenter Technology, Sovereign Bank / Banco Santander (one of the largest banks in the world) and Salesforce, to name a few.
How SEO Can Help Your Business
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97% of consumers search online for products and services
Every second of the day, there are 400,000+ searches on Google, Bing and Yahoo and nearly 90% of American adults use the Internet. With a user-friendly website and an SEO strategy in place, you can exponentially increase the odds of potential customers finding you online and engaging with your business. And it’s convenient; consumers search for businesses and products or services they want, read reviews, and make purchases – all without ever setting foot inside your door. They can do this from home or from their mobile devices. If you want them to find your business online, you need SEO.
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Search Engine Optimization works
You may occasionally hear that SEO is dead, but nothing could be further from the truth. With a well thought-out strategy in place and an experienced digital agency that has the knowledge to get results, SEO is capable of delivering an endless amount of traffic to your website.
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Consistency is the name of the game
While the results are long-lasting unless you engage in questionable practices, SEO is not a strategy you should discontinue once you achieve top search rankings. To stay at the top, your content should be consistently optimized to maintain and improve your rankings. Your competitors will be constantly going after your top positions to get a bigger share of the business in your industry. If you sit back and let it happen, you will be giving business away.
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96% of smartphone users research products or services on their devices
Search traffic from tablets and smartphones has now eclipsed traffic from desktop computers. In addition to making sure your business has a responsive website to give visitors the best possible experience (and be rewarded with higher Google search rankings), local SEO can help mobile users find you and learn about your business. This leads to phone calls, visits to your store, and instant online purchases. Make sure your business is ready so it doesn’t get left on the sidelines.
The non-stop traffic your business can acquire from search engine optimization, when done properly, is extremely cost-effective. Of course, there are other Search Engine Marketing strategies to explore, such as Paid Search (PPC), web analytics, and conversion rate optimization. SEM is one of the cornerstones of LaunchDM’s business.
When you’re ready to consider ethical and sustainable SEO strategies to increase customers for your business in Dallas, give LaunchDM a call. Our goal is to keep our clients’ businesses at the front of the pack. We’d be delighted to help your business succeed.
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