Now, more than ever, the convenience of online retail space is felt across every home and hearth. Finding, comparing, and purchasing virtually any commodity is an opportunity that every company should be taking advantage of. Renovating your online store with the help of an eCommerce developer in Croydon, PA, is a chance to capitalize on a rapidly growing market of internet users. Offering convenience by addressing the pain points of other retail spaces instills a unique competitive advantage for your company’s site, brand, and presence.
Renovating your online space isn’t a feat that’s easy to undertake. The time and expenses poured into such a project mean you should feel confident in the abilities of your chosen web development company. LaunchDM, with decades of real-world experience working alongside industry names such as Salesforce, Ethosource, Penske, and many more, offers the services of some of the best, most skilled web developers in the business. We can help with everything from organic growth strategies for SEO expansion to a completely redesigned website that keeps your brand’s image and persona consistent, unique, and personalized.
Implementation of SEO Strategies
Our web developers can provide the full suite of services for your company:
- Easily navigable site design
- Interlinking across every page
- Optimized functionality for tabs, links, product pages, and searching
- High-quality content design and implementation
- Beautifully designed architecture and site aesthetic
- Brand alignment
These are excellent features for visitors when they find their way to your site, but first, you have to get them there. The total brand experience can only be achieved if you have the presence to show up on search results for your desired niche consistently.
SEO is a commonly tossed around buzzword, but what does it mean? As a strategy, SEO latches onto high-volume keyword phrases widely used by your target demographic to search for competing products within your ecosphere. Integrating these frequently trafficked words into your site content catches the attention of the Google robot algorithm, which in turn bumps your company’s search rankings higher and higher until it reaches the front page, where a wider audience will see it.
Essentially, you’re not trying to beat the system; you’re making it work to your advantage. Uncovering the right keywords and seamlessly combining them into your content library, however, isn’t something that can be done easily to any meaningful effect. Developing organic SEO growth strategies starts with a web developer with extensive experience in the subject matter, paired with the techniques and tools needed to leverage keyword analysis to its total value.
The actual content of your site plays a huge factor in this as well. You could, after all, find a list of impactful SEO phrases and then plug them into a dozen nearly identical articles. However, Google’s crawl spiders are smarter than that, meaning the quality of your content factors into your ranking. Plus, your visitors should be entertained by the content you post. Once you’ve attracted greater traffic levels, you need to give them a reason to stay for more than just your product catalog.
Our eCommerce developers in Croydon, PA, are well-versed in effectively implementing robust SEO strategies in your site design. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.