Though it’s often overshadowed by more visible aspects of online marketing, web design is a critical piece of your overall brand strategy. A well-designed website can communicate your brand values and help you attract and convert customers. Your entire online presence hinges on the quality of your website’s holistic design, from the aesthetics to the individual page elements. While brick-and-mortar stores will never truly be phased out, greater numbers of customers are turning to the internet for their first interaction with any given brand. Working with the right developers from a company providing you with services for web design in Colonial Park, PA has the potential to boost your business, drive traffic, retain customers, and convert more leads into sales.
When it comes to finding a quality web design partner, there are a few key factors to consider. First and foremost, you want to find a team with a proven track record of designing beautiful and effective websites. That’s where LaunchDM comes in. We’ve been designing world-class websites for over a decade, and we have the skills and experience to help your business succeed online. In addition to our design expertise, we also offer a wide range of other digital services, including search engine optimization (SEO), site migration, and digital marketing campaign design and execution. So whether you’re looking for a complete website redesign or just some help getting your brand noticed online, LaunchDM is the right choice.
Signs to Know When You Need a Site Redesign
No site stays coherent, optimal, and modern forever. In time, even the cleanest sites will need to be redesigned, prompting your in-house teams to begin planning out your redesign process and factor in associating costs in preparation. But first you have to know that it’s actually time to refresh your online presence. If you’re still pulling traffic, retaining customers, closing deals, and maintaining positive interactions with your audience, investing in a site redesign is unnecessary. However, there are some clear signs that will point your company toward applying a new coat of paint to your website.
Lack of Mobile-Centric Design
Over half of your digital audience visits your site through their mobile devices. There’s a pretty large gap between a functional website viewed through a desktop and one viewed through a phone. Ensuring that your visitors can easily browse your domain across any platform is imperative for connecting with your audience, making responsive design a priority during your site redesign.
As visitors scroll through your site pages, they will have an expectation of consistency throughout their experience. Consistent page elements, page structure, aesthetics, fonts, navigation, branding, and so on. Aligning your site design to be more consistent throughout helps reduce confusion.
Visitors should always feel in control of where they are within your site. Each page should maintain clear and consistent navigation tools to explore your website with ease. If your navigation bar is hard to find, is cluttered, has broken links, and doesn’t list the most important pages first and foremost, it’s time for a redesign.
What we’ve mentioned are just a few examples of an underperforming website. If you are finding that your website isn’t yielding the results you expect or need, then LaunchDM can provide you with the quality of web design in Colonial Park, PA you need. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.