Online success has quickly become a mainstay requirement for companies looking to branch out their brand’s potential to wider market audiences. Modern culture is inundated with technology – smartphones, tablets, personal computers, smartwatches, etc. These have defined new methods for interacting with the world at large, making it easier for consumers to discover, research, and simplify brand access. 60% of the world’s population uses the internet. Refusing to update your online space to accommodate tech-savvy audiences has a measurable impact on your company’s revenue. It’s time to work with an eCommerce developer in Coatesville, PA that understands how to modernize your digital footprint.
Your user base has a high expectation for how your site should function. Criteria for what makes a good website will vary depending on what industry you’re in, but the core fundamentals remain the same, where it needs to look good while allowing users to find what they need as fast as possible. There are a lot of factors to consider in the pursuit of an optimized site, such as:
- High-quality content
- Layout design
- Consistency
- Aesthetic appeal
- Ease of use
- Mobile-friendly optimization
Compacting these qualities and elements into a single interface without sabotaging the overall efficiency of your site code and architecture takes more than talent. LaunchDM has been providing superior quality eCommerce design for as long as the internet itself has existed. We’re happy to help your teams develop and deploy a retail space that accommodates your company goals and ambitions in tandem with audience expectations and needs.
The Makings of an Effective Ecommerce Site
Setting the pieces of your new eCommerce retail site, whether you’ve recently refurbished it or taken your first step into the online space, is an exciting prospect. With that in mind, it’s important to remember that despite how important eCommerce has become, around 80% of eCommerce sites fail. The reasons tend to fall between lack of business plans, insufficient support, inhospitable site design, poor SEO ratings, and so on. With LaunchDM’s website services, we can give your eCommerce site the competitive advantage it needs to thrive.
Responsive Site Times
Time is a priority for site visitors. Pages that take more than a few seconds to load will progressively lose visitors, meaning up to 40% of traffic will leave due to unresponsive load times. Maintaining the attention of your target audience needs a site that’s optimized for page speed through the minimization of bandwidth-consuming factors such as too many plugins, redirects, large images, and uncompressed files.
Simple Site Design
Not only do you need a consistent and appealing aesthetic design, but it also needs to be simple. Too many elements drawing eye focus makes your site disorganized and distracting. Your audience comes to your site with a goal in mind, and page elements that actively impede those goals reduce interaction, browsing, and cart completion.
SEO Optimization
Organic growth strategies that revolve around drawing in new, relevant audiences are pivotal for growing your user base while engaging with the consumers you already have. LaunchDM utilizes robust SEO-driven initiatives to reliably encourage search engine growth and attention, allowing your site to rise in Google’s search rankings and attract new traffic through salient, high-value content.
LaunchDM beats out our competition for the best eCommerce developers in Coatesville, PA, due to our unique approach to site design, organic growth strategies, and collaborative development. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.
