Digital Archives - Page 6 of 6

Why do I Need an Agency?

If I can use a DIY like Wix or GoDaddy to build my own website, why do I need an agency? As companies aim to modernize themselves to compete in an increasingly technological society, they consider digital advertising and marketing to engage with a wider audience of consumers and generate leads online. A variety of… READ MORE

Create an Effective Landing Page

What happens when you don’t create an effective landing page? If you click on a sponsored ad for an appliance sale, but instead get directed to the company’s home page — without a word about the sale — chances are you’ll be a little confused. This situation clearly illustrates what happens when you don’t create… READ MORE

The Evolution of SEO

SEO (Search Engine Optimization) SEO is a huge buzzword in today’s digital marketing landscape. Understanding how to optimize your website and landing pages for the search engines can make or break your entire campaign. The question is: Where do you start? What you’re selling and who is buying it is a very important aspect in… READ MORE

Set SMART Goals to Kickstart your Digital Marketing

Goals. Every business has them, but not every business has a good method for following up on them. Whether your business goals are strictly corporate or whether you set personal goals within the context of your business, they key to becoming successful with “increase revenue” or “gain more customers” is to nail down the process… READ MORE

Welcome to the Team: Kate Murray

A few weeks ago, LaunchDM welcomed Kate Murray to the team as our Director of Marketing. In her new role, Kate will oversee the development and administration of LaunchDM’s digital outreach across multiple platforms including web, mobile, and social communications. She is responsible for the agency’s technical and aesthetic marketing infrastructure, ensuring a high degree… READ MORE

The Importance of Digital Strategy

Digital Strategy. There’s that word, strategy, but with the term “digital” preceding it you’d think the idea would be crystal clear, but it’s not. Posting articles and social media on the fly is sometimes called “manual marketing” and accordingly, it presents itself as manual labor (for lack of a better term). In previous years, marketing… READ MORE