Wilson School District
The Wilson School District is within a large community and is a very well ranked school in PA with award winning academics and athletics. We are extremely proud of the strategy and planning that occurred between the Wilson Administration and our team throughout the collaboration of this project. Together we architected an intuitive UI/UX and consolidated over 4,000 pages of content and 15 years worth of data with limited functionality. We migrated everything into a clean, user-friendly design through the use of the WordPress Multisite platform as a foundation. The site is now both teacher and community friendly and consists of 9 beautiful and functional websites within a single installation. These robust features allow for a fully responsive web design along with a clean, consistent, and optimized brand.
Our Goals:
- Become Wilson’s collaborative, community partner as an extension to their team
- Maintain critical SEO Equity
- Migrate 15 years worth of data accurately
- Logical Search feature between 9 schools
WEBSITE REDESIGN
Sleek, stunning and expertly crafted, the District’s new site is simple to navigate and allows users to easily find the school building and community information they need. Whether it’s the lunch menu, a sports schedule, or your child’s grades, residents can feel confident that everything is now at their fingertips, on a desktop or any mobile device. This now gives the Wilson staff the ability to update content, while maintaining the strong SEO presence and giving the community a website that is logically informative and easy to use.
Digital marketing / seo
We had to consolidate over 4000 pages down to 1300 pages and carefully handle the redirects and existing SEO equity. Considering the longevity of the outdated site, the amount of pages needing to be scaled down and the SEO equity needing white glove attention, we were able to win the account for a custom WordPress website.
