Pocono Raceway
LaunchDM teamed up with Pocono Raceway to provide a custom-built mobile-centric website that was able to showcase the NASCAR, IndyCar races, Air Shows and other events that are held at the track each year. The site needed to be easy to use, easy to sell tickets, aesthetically pleasing, showcase sponsors, announce promotion updates and schedule of events. There are also non-race promotional events throughout the year that Pocono Raceway fans can enjoy like concerts, tough mudders, wing fests, car shows, and racing schools. Being able to quickly update and promote these types of events on the site was also a key requirement for the overall success of the project.
Our Goals:
- Create a mobile-centric site that showcases all events
- Easy to use & find information
- Easy to purchase tickets for events
- Expand online ticket sales
WEBSITE REDESIGN
The third iteration of the Pocono Raceway site is going strong! Pocono Raceway has been utilizing the new website to market all the races at the track throughout the year as well as promoting other events that are held at the raceway. When asked how the website was working, they stated that it’s been the best marketing tool they have in their arsenal. The WordPress platform makes it easy for the marketing team to post updates on a regular basis to keep it fresh and bring fans back to see what new and exciting things are going on at the track.
SOCIAL GARAGE
Another cool feature that LDM incorporated in the site is the “Social Garage” which takes all the social media posts for Pocono Raceway and brings them into a one page feed that can be sorted to easily see various posts in a quick snapshot. It’s fairly unique and there has been a lot of good feedback on this feature.
