HeyBuddy is an intuitive workflow solution used to engage, enlighten, and empower today’s modern workforce. SalesBuddy was the first app on the platform, originally designed for sales enablement, to help make sales & marketing teams more efficient, consistent and accountable. With the overwhelming success of SalesBuddy, the app evolved into an entire suite of solutions that enable enterprise teams to easily deliver compelling and brand consistent presentations and streamline processes that help drive revenue growth. HeyBuddy is revolutionizing the efficiencies and methodologies used by leading corporations across the globe. Today, HeyBuddy serves large enterprises such as CH Briggs and Pocono Raceway. The team at LaunchDM designed and developed the branding, website, digital marketing, and all other marketing collateral to push SalesBuddy to market in 2015. What started as a solution for SalesForce users to access content more easily has evolved from one integration to a full platform that is fully compatible with all devices and most CRMs (including of course, SalesForce).
Take a startup with no name or branding and flush out a brand and marketing strategy while creating all the assets to go to market and execute their business model.
As SalesBuddy evolved from an app to a platform, the branding also began to change to reflect a clear and consistent message. What started with a “Buddy” character back in 2015 has now moved to a cleaner and more sophisticated design to reflect the modern collaboration it represents and the intuitive workflow that it is. With the addition of the new apps within the Buddy Suite, HeyBuddy is on track for some exciting changes coming in 2018.
LaunchDM continues to support the growth and evolution of HeyBuddy as an extension to the team with it’s website, marketing assets, digital marketing campaigns, SEO/SEM and content strategy designed to attract leads and fuel future growth of the company.
Even though our product strives to reduce the use of paper for sales and marketing, there is still the need for a leave-behind. This was the original eight page brochure to outline the value of SalesBuddy for use at Trade Shows and promotional events in 2015. New marketing collateral is in progress for the Buddy Suite for 2018.
With the original SalesBuddy app making great strides, late 2017 proved to be a critical turning point as the product evolved from an app to a scalable platform that was serving many different departments throughout the enterprise organizations it served. The digital team at LaunchDM was instrumental in strategizing and implementing the digital marketing efforts, including the inbound methodology and marketing automation systems designed to streamline efficiencies in a small company and help fuel growth. Marketing services rendered included Content Strategy, Design & Development of Digital Assets, Design & Development of Animated Video Assets; SEO, SEM, Campaign Management, and Automation Workflow Implementation.
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