BowlerX
BowlerX started as a small startup with an eCommerce website as a secondary add-on to an existing Bowling Pro Shop. After teaming up with LaunchDM to grow their business online, BowlerX is now the nationwide leading eCommerce website for Bowling Equipment and accessories. The site recently grew out of the existing server environment and had to bring the site to its own dedicated servers. These are the ‘good problems’ we create by having sales and traffic exceed original servers.
Our Goals:
- Migrate and manage their original website
- Complete a design refresh and update functionality
- Create a new WooCommerce website
- Implement Digital Marketing plan to become nationwide leader
Website Redesign
BowlerX had an original website built by another provider, and LaunchDM maintained that site for a few years, then had the opportunity to redesign and rebuild a new WooCommerce website. Not only do customers have a lightning fast shopping experience, but the BowlerX staff efficiently updates products and inventory with a simple admin interface. We conquered the nation, now onto global domination!
DIGITAL MARKETING
We were able to get BowlerX to the top of Google organically within a few months with our hand-crafted short term and long term Search Engine Marketing & Search Engine Optimization tactic. We started with a combination of PPC and longer term Magnet Pages (SEO rich content pages) and now our content pages we create once a month are working so well we turned off the PPC campaigns.
