Body Zone Sports and Wellness Complex
Body Zone Sports and Wellness Complex offers a complete and unique sports and wellness experience for the entire family. They are a family owned and an icon of our community with nothing like it in Berks County or surrounding areas. Whether you are taking the family ice skating, or indoor soccer meet, swimming lessons or just a good workout for yourself the 160,000 sq. ft. facility has it all. The newly redesigned website brings a brand refresh with new color patterns and a fresher more modern look and feel.
Our Goals:
- Build the new website to convert membership subscriptions
- With all the options Body Zone has to offer we created a clear division for each audience
- Without redoing a logo, bring a new fresh look to the Body Zone web presence
- Give the Body Zone staff a simple backend to maintain content and other needed changes
WEBSITE REDESIGN
Fun, exciting and expertly crafted, the new site is simple to navigate and allows users to easily find the information they need. The Body Zone community can feel confident that everything is now at their fingertips, on a desktop or any mobile device. This now gives the Body Zone staff the ability to update content, while maintaining the strong SEO presence and giving the community a website that is logically informative and easy to use – all while creating that refreshed brand experience throughout each page.
REFRESHED BRAND
We were tasked with bringing a new look and feel to the Body Zone brand without changing the logo. We introduced new colors that still felt very “on brand” while bringing some more excitement and dynamics to the site and experience. Bold fonts, large imagery, and overlapping elements all help to bring that fun, modern spark that represents what Body Zone is in the Berks County community.
