Each industry has terminology or acronyms that become knowledge. It’s easy to forget that everyone is not aware of what might be “common knowledge” to your co-workers. What might make sense to one person, might sound like a completely different language to another.
A lot of our clients and people we associate with may have asked what does “LDM” mean? When everyone here in our studio knows it stands for Launch Dynamic Media or LaunchDM. With this understanding, we wanted to provide everyone with some of the Web Design and Web Development acronyms and terms that may come up in an email or conversation when working with LaunchDM.
LDM – Launch Dynamic Media / LaunchDM
AM – Account Manager: An account manager is a person who works for LaunchDM and is responsible for the communication between a particular client.
PM – Project Manager: A project manager is the person responsible for making sure all of the project tasks are accomplished in the stated project objectives. Project management responsibilities include the management of the overall cost, time, scope, and quality of any given project.
CTA – Call To Action: A CTA is a banner, button, or some type of graphic or text on a website that is an area to prompt a user to click. It could be a marketing CTA to push signup for your newsletter, a new product, or a page on your website that you want people to visit.
RWD – Responsive Website Design: Responsive website design is optimizing a website for an optimal viewing experience on a wide range of devices including desktop/laptop, tablets, and mobile. Read more here.
CMS – Content Management System: A user-friendly interface that provides easy solutions for editing, publishing, organizing and deleting of content and photos for your website.
SEO – Search Engine Optimization: A technique used to increase the “organic” search results of a web page in a search engine’s unpaid results. Using techniques to optimize content, images, and HTML code to increase relevance to specific keywords.
SEM – Search Engine Marketing: A form of internet marketing to increase a website or particular webpage’s visibility in search engine results pages using SEO and advertising.
Comp – A fully designed preview (Home Page, Back Page, Design Work) for reviewing purposes during the design phase of a project.
Wireframe – A wireframe is a blueprint to use as a visual guide for the layout or arrangement of any particular website or web page.
SOW – Statement of Work: A formal document that captures and defines the work activities, deliverables, and timeline a vendor must execute in performance of specified work for a client. The SOW usually includes detailed requirements and pricing with standard regulatory and governance terms and conditions.
UI – User Interface: This is the design and appearance of a program or software.
UX – User Experience: This is a concept closely related to UI, and is concerned more with the way a user interacts with a program or website.
WYSIWYG – What You See Is What You Get: An editor that lets you bypass writing HTML code and simply design a web page as you see it. It writes the HTML itself, however a computer will never be able to write code as well as you can, so it’s best not to use one.
FTP – File Transfer Protocol: This is the system used for uploading files to a website.
PNG – Portable Network Graphics: Another image file format used on the web.
GIF – Graphic Interchange Format: One of many image formats used on the web. GIFs are unique in that they’re often animated.
JPG / JPEG – Joint Photographic Experts Group): A file extension for a lossy graphics file. The JPEG file extension is used interchangeably with JPG. JPEG stands for Joint Photographic Experts Group who created the standard.