For over 30 years, Sweet Street Desserts has been a premiere innovator in the world of gourmet desserts that delight every sense. Based in Reading, Pa, the number-one ranked Sweet Street features unique recipes and enticing ingredients from around the world like salted caramel, Greek honey, delectable chocolates, and fresh fruit flavors. Their pursuit of making the world a sweeter place was a driving force behind their extensive website redesign, finished in April 2013.
Sweet Street’s enhanced new website brings their tools and expertise onto an open-coded platform to provide customers with an array of flexible and compatible resources. These resources, such as customizable waitstaff training and merchandising paired with over 400 available sku’s, are designed to add vitality to any menu. With a robust amount of information available, the focus on this update was to offer customization to every user for their personal Sweet Street experience.
In addition, their new Sweet Street Suites allow for even more custom user tailoring. The Suites, which are customizable micro-sites, enables the user to control content they see and share. In this collaborative environment, users can alter their dashboards, control navigation placement, upload materials, link to external content, and post original content. Complete with a Facebook-style interface, users can invite others to join their Suite, promoting sharing of information and enhanced communication via private discussion boards.
The SHOP portion of the site employs clearly displayed product categories and advanced search functionality to easily allow for customers to find what they want or search for a new favorite. Social media integration and click-to-chat features allow for real-time interactions with our experts. Users can even upload an address book paired with shopping for certain special occasions, so sending an indulgence is sweet and simple.