For a company looking to expand its identity and showcase a variety of expertise knowledge, a new logo and website are crucial elements of their new business model. Suburban Testing Labs in Reading, Pa (formerly Suburban Water Testing) chose to highlight a broader view of their testing services, including solid and chemical materials in addition to water-based. Suburban maintains a commitment to both efficient testing services and protecting the safety of the environment, and promises to convey that message both in action and online.
LaunchDM worked with the Suburban Testing Labs team to update their logo in order to give it a clean, fresh look without losing their established branding. Their initial logo of a beaker and water droplet got an upgrade by transforming it into a clean, three dimensional icon design.
We also designed a new website built in WordPress, so the website can easily be updated internally. The new website showcases their new business model of accurate testing beyond water, with a wide range of links and information showcasing all services that Suburban Testing Labs can offer its customers.
To read more about Suburban Testing Labs and their variety of available services, visit www.suburbantestinglabs.com!