Technological innovation offers a bevy of appealing methods that enhance your business’s visibility and reach. Seemingly, people are more “on the go” than ever, ready to accomplish higher volumes of to-do lists. It’s common to walk along a city sidewalk and observe dozens of people with smart phones at the ready, busying their fingertips to take care of business and possibly, complete a transaction. As society’s dependence on mobile apps grow, businesses may question whether they need an app, website, or even both. Savvy business owners should ask the following:
Who are my customers?
Knowing whom you sell to facilitates decision and design concerning both websites and mobile apps. Customers aged 18 to 34 likely familiarize themselves with developing technology, and prefer a sense of immediacy and minimalism in design. Mobile apps, with their touch-sensitive features, greatly appeal to this age group as buyers scroll through your newest products with the slightest stroke of an index finger. A simple tap completes a monetary transaction outside the physical confines of your standalone store.
What do I offer?
Reevaluate your company’s mission and services offered, giving consideration to your most profitable products. If your business provides services and goods directed towards consumers confined to desk jobs (telecommunications and secretarial work, for instance), they likely lack access to a smart phone due to company restrictions. Should they receive tasks that require company-related purchases, product research and eventual transactions likely occur on the screen of a desktop computer. In this scenario, a well-designed website facilitating quick browsing and final sale benefits a business greatly, especially if that website readily captures a wide span of consumer behaviors.
Who am I?
Do you operate a large corporation with a labyrinth of services? Are you the owner of a budding company with seen potential for growth? Apps and websites demand time in their conceptualization, design, marketing, delivery, and maintenance. Examine your budget as you make decisions, ultimately striving for a high return on investment (ROI). You may already operate a website that yields satisfactory gains, but a mobile business app possibly beckons unprecedented growth. The extra investment seems intimidating, though focusing on a mobile app may eventually pay for itself.
Apps and websites pave winding avenues for growth and innovation. However, their relevance to your business’s unique needs and goals remains important as you proceed in your marketing. Asking yourself the above questions provides not just practical insight into what your business needs, but also a holistic assessment of opportunities for growth.
