Sometimes you need a little help renovating your company’s brand image to realign it and reflect your personality more clearly. That’s not an overnight solution, rather it’s a goal you work towards for realizing a better, more productive website design that’s responsive, intuitive, and informative for your user base. Companies live and die by how they cater to their target audience, and interaction increasingly more dependent on the quality of website frameworks, formats, and infrastructure.
Website design has been one of LaunchDM’s core services since we were founded in 1997. Our process is defined by a collaboration between programmers and artists, technical and creative, and utilizing the best aspects of both worlds to generate a final product that aligns our development process with your goals, expectations, and needs. Every site has a message to send, a message we take care in cultivating and implementing for our website design services for turning your site into a gorgeous rendition that accurately encapsulates your company’s persona, offerings, and core principles.
Important Aspects of Good Website Design
Most of your site traffic will determine whether or not they’ll continue interacting with your site in a few minutes. How easy is it to navigate? Is it informative? Does the flow naturally guide the user through your site’s content? Seamlessly adhering to your users’ interests should be inherently intuitive to them while remaining subtle. Your user base may not be professional programmers or site architects, but they’ve been using the internet long enough to recognize good or bad website design when they see it.
Website interaction should be easy across any platform used. Using your fingers on a mobile device should be as easy as with a mouse and keyboard. Companies who don’t take care to ensure their mobile user audience can find what they need through your site easily can lose up to half their site traffic. Your website is your first impression, meaning it’s as representative of your brand and image as any business card would. The difference is in user experience.
If your site fails to be responsive on a tablet or phone, it sends a direct message to over half your potential audience. Not only that, but responsive mobile-friendly site designs are increasingly important in determining your site’s search ranking on Google, determining how much traffic passes through your website. Without investing in responsive, mobile-friendly design, a large chunk of your SEO strategies will end up being fruitless.
Once a user reaches your landing page, everything they’re looking for should be readily available from the start. Organizing your site structure to facilitate easy navigation involves ensuring home page tabs encompass your site’s services, white pages, offerings, pricings, blog, contact info, and so on, providing access to core functionalities that users are looking for. Prioritizing navigational structure allows your audience to painlessly move through your site, finding what they need as fast as possible with minimal interruption or frustration.
Working with high-value website design services in Allentown, PA comes down to making sure your site design caters to the needs of your users. Their experience should be a net positive, which leads to more lead conversions and greater traction with search engine crawl bots. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.