LaunchDM, located in Reading, PA, has been providing innovative SEO solutions to businesses in the Allentown area since 1997. Our experienced firm can help put your business on the right track with a wide range of web, mobile and branding solutions.
Since 1997, we’ve executed cost-effective marketing solutions for clients around the world, including Sovereign Bank / Banco Santander (the largest European bank and one of the largest in the world), Sweet Street Desserts, US Boiler, Jonathan Green, Inc. and Giorgio Mushrooms, to name a few. Many of our clients have enjoyed increases of 50% to 600% in their search engine traffic… in a single year!
There is no one-size-fits-all strategy for search engine optimization. Each one will be different based on the industry and business model, but each requires a thorough understanding of technical SEO, best SEO practices and statistical analysis. We are passionate about what we are able to achieve for our clients and can help you understand the process we do so well.
Holistic Approach
LaunchDM has developed proven protocols that combine strategic on-site optimization techniques with exclusive off-site optimization methods, and our clients will attest to the fact that our unique approach delivers extraordinary results.
Our holistic approach to SEO includes:
- Thinking carefully about your target audience; who they are, what they want, and what questions they may want answered
- Ensuring that every page of your website offers compelling and relevant content that your visitors will enjoy
- Establishing a well-connected presence for your business on all key social platforms (not just Facebook, Twitter and Linked In) and engaging with visitors
- Packing your website with relevant, usable or entertaining multimedia material that your target market will enjoy and distribute via their social channels
Of course, having an elegant website with well-designed architecture and compelling content that provides value to readers is still the best way to realize higher rankings on search engines. But there are some other things you can do to boost your traffic.
Paid Search
While you may not have a hefty budget for paid advertising, there are some situations where it makes sense. If your business is launching its first website and trying to gain some quick visibility, a strategic short-term pay-per-click (PPC) campaign can help you achieve it. Of course, organic SEO is a less expensive way to gain credibility over the long haul, so we wouldn’t advise you to rely strictly on PPC to drive traffic to your site.
Mobile Search
Although mobile devices have limitations (many shapes and sizes, less computing power, smaller screens, slower connections), there are SEO advantages to making your website mobile friendly. The biggest advantage is that there will be over 219 million smartphone users in the U.S. by 2017, and they are increasingly using those mobile devices for information.
Google now gives priority in search results to mobile-friendly sites. If your site is not “responsive,” we can help you correct the problem. With Responsive Web Design (RWD), we can craft sites that give your visitors an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices.
Choosing an experienced firm to handle the SEO for your business in Allentown can help you achieve better placement in Google search results. We are a knowledgeable and reliable partner. Give LaunchDM a call today!
