Why do we need your logo in vector format?
Having an image file in a vector format allows us to resize your logo without it becoming pixelated or blocky and looking like stairs.
What kind of file format do we need?
Generally, .eps or .ai (Adobe Illustrator) files are in vector format (but not always). In some rare cases, clients have their logo as a vector .pdf file, which will also work. The following are NEVER vector formats:
.psd, .jpg, .jpeg, .gif, .png, .bmp, .tif.
If you don’t have vector artwork…
Send us the largest and best quality file that you have. Hopefully we’ll be able to use this file for your project.
Planning for the future:
You should have a vector version of your logo for future projects. The vector version can be used on web sites, letterhead, business cards, billboards, t-shirts, bus wraps, jumbotron displays and anywhere else your logo is displayed. We recommend getting in contact with your logo designer and asking if they can provide you with a vector version. If you can’t get a vector version of your logo, we can create a vector version for you.
Images are generally stored as a checkerboard grid of pixels, where each square has a specific color. When you make an image like this larger, each individual pixel gets larger, resulting in a blocky final result.
A vector format stores your logo as a series of equations that describe how the lines curve. When you make an image like this larger, the curves become larger but never get blocky; allowing us to create any size image without a loss in quality.