Facebook, buzz, buzz, buzz, Twitter, blah, blah, blah. It’s social media, it can be hard to keep straight, especially if you’re not in it everyday and it can be easy to pass off as simply something your 17-year-old spends too much time on/in/around. The fact is that these are incredibly powerful communication tools that have been embraced by a major chunk of the world’s population (a.k.a. consumers) – not just your 17-year-old kid.
We’re in it everyday, understand it and embrace it as a necessary component of almost any company’s web presence. That doesn’t mean sticking a Twitter icon on your home page and, voila!, you’re in business. What good’s a link to your Twitter/Facebook/myspace page if there’s nothing there? If you choose to incorporate social media into your marketing plan it becomes a major piece of your communication package or you simply shouldn’t do it.
If you use it they will come – sounds stupid but it’s true. If you do it right and take it seriously you can become part of “the conversation” as opposed to sitting back and wondering what all the hubbub is about. We can help you do social media right, from design to strategy to custom URL shorteners to implementation.