Ink is used to print things. Like most design, ink starts with an idea then becomes liquid before becoming the culmination of that initial idea once again. Ink creates shape, depth, color and feeling. Ink is tangible. You can hold it and take it with you. Ink is everything in print from newspaper and magazine ads to billboards and bus wraps.
Our own branding is based on ink. LaunchDM’s managing partners were reared in the world of fine arts where paint was their medium. Hence the splotch action all over our stuff. And hence our aim of elevating everything to an art form. It’s true; Most of our client relationships have started with web work. Once our design work proves consistent and solid we’ve often moved into the world of ink with these same clients. Good work opens new doors.
Come to think of it, almost everything we do here begins with ink, whether it’s napkin sketches of a new client logo, whiteboards full of user interface design ideas or the notes we scribe during a meeting with a prospective client. We heart ink.