Digital signage is popping up almost everywhere these days – some of it worth the space it occupies, but most of it not. Design and content-wise, the status of digital signage is reminiscent of early web days when design and user experience were afterthoughts. Digital is simply another medium – it’s not an excuse to ignore design. Design guides the mindset of the viewer. Design is part of the functionality. Design IS the user experience.
LaunchDM can do spectacular things with digital signage content and we envision a time when people are tired of bad design polluting the space around them. Technology is a useful tool, but content carries the message.