When a member of the military receives a transfer they can have the government move them or they can choose to rent their own truck and make a DITY (do-it-yourself) move. If they choose the DITY option they must have their truck weighed twice – empty & full. Finding certified public scales was the big pain point so LaunchDM built a locator to help ease the pain and enable military movers to concentrate on the task at hand — moving.
We conducted the market research to find the pain points, learn the language of military moves and build the messaging around our findings. Find out more about Military Moves with Penske Truck Rental.