Headquartered in West Chester with over 11 locations nationwide, Omni Cable is known as the "Master Distributor" of specialty wire and cable who sells exclusively to electrical distributors. In need of a newly designed website, Omni Cable reached out to LaunchDM to deliver a fresh new look and feel with a few new special functionality requests to add to their current WordPress site.
In order to better deliver on the mission statement made to their customers (below), Omni Cable requested LaunchDM to assist in creating easier access to the information their customers are in need of when visiting their site. As a result, LaunchDM crafted a new rest API solution that allowed the Omni Cable team to manage their data within Salesforce content which syncs to the catalog data. As a result, the inclusion of their custom facing data on the website now allows customers to search and view for the exact products they are looking for.
“To be the best vendor to our customers, the best customer to our vendors and the best employer to our employee-owners.” – Omni Cable Mission Statement
However, part of allowing Omni Cable to manage their own data in Salesforce also meant creating a catalog data model in Salesforce to hold all of their product catalog information. In addition, LaunchDM created a script to take all of Omni Cable's current catalog data to automatically import into Salesforce. One of our biggest challenges was sorting through their existing data which was extremely inconsistent. As a result, LaunchDM created a more complicated import script in order to discover and account for numerous inconsistencies in how various parts were named and numbered and in some cases, product having over 10 different names and representations.
LaunchDM also created additional value by saving the Omni Cable a tremendous amount of time by cleaning and importing their existing data into Salesforce by implementing a sophisticated script to automate the process.Visit Site >