Lego figured the kids that bought their Star Wars fighter couldn’t read so well so they made the instructions into a movie. Just kidding, they could probably read but Lego wanted to take toy assembly to the next level. In 1998, LDM built this fully interactive instruction demonstration for children ages 8 and up.
To test it we gave our biz dev guy the new box and a link to the demo. It worked and left time so he could learn to read!
