October 11, 2010
Digital Signage San Francisco from LaunchDM: Content-wise, the status of digital signage is reminiscent of early web days when design and user experience were afterthoughts. It took years for the two to get together. Digital is simply another medium – it’s not an excuse to ignore design – especially in public spaces. Design guides the mindset of the viewer. Design is part of the functionality. Design IS the user experience.
LaunchDM can do spectacular things with digital signage content and we envision a time when people are tired of bad design polluting the space around them. Technology is a useful tool, but content carries the message.
San Francisco digital signage – let’s do this!